My name is Kelly Broocks and in 2016 I started Pretty by Her as a side hustle while I worked full-time in the Children's Mental Health field. Over the years, Pretty by Her has evolved into the values driven, colourful and sassy brand that you are visiting today!
I have always been a passionate woman who cares deeply about a lot of things and there are some specific values that guide and shape Pretty by Her.
Engaging with our customers in meaningful ways and forming genuine relationships is high on our priority list. I believe in fostering relationships through transparency, authenticity, kindness and humour. I show up as my authentic self (flaws and all) and invite others to do the same!
EQUITY, DIVERSITY AND INCLUSION
As a highly privileged able-bodied, straight, white, middle class, cisgendered individual, I recognize the ways in which myself and the business have benefitted from the systems of oppression that exist in society. I am committed to using my brand and social media platforms to amplify the voices of individuals and communities who have been marginalized and to fight for a world where all individuals are safe, respected and valued. If you have feedback on ways I can create a more inclusive space here at Pretty by Her (through product development or other means), please connect with me directly at firstname.lastname@example.org.
PAYING LIVING WAGES
A living wage is the hourly wage a worker needs to earn to cover their basic expenses within their community. A living wage is not the same as a minimum wage which is the legislated minimum all employers must pay and is set by the provincial government.
As a business owner, I recognize the value that paying a living wage has on the mental, physical and economic wellbeing of my employees as well as the impact that paying a living wage has on the prosperity of the community and the economy. Pretty by Her is proudly certified as a Living Wage Employer through The Ontario Living Wage Network.
SUPPORTING MENTAL HEALTH
I care deeply about mental health and about supporting others to live happy and healthy lives. I dream of a day when everyone who needs mental health support can access it. A portion of every order is donated to Mental Health and Suicide Prevention programs and services in Canada.
I pride myself in creating exceptionally high quality products and have an amazing production team that ensure this value is always met.